Case Study

YPO

PPC to drive sales and increase search engine visibilityPPC

The challenge


YPO supply pens, papers, computers, furniture and almost 30,000 other products to schools up and down the UK, and is 100% publicly owned, so the profits made by YPO are returned to its public sector customers, providing the public with fantastic value for money.

To boost the visibility of certain sections of its site, its sports equipment in particular, YPO hired us to facilitate strong yet cost effective pay per click (PPC) campaigns that would have a direct impact on its profits.

Our solution


In a bid to attract a wide number of new users to the site, we engaged our PPC experts to improve visibility in search results (often referred to as Google rankings) and drive more traffic to relevant pages.

To find out the best search phrases and marketing terms to use, we undertook a comprehensive research period in which specific keywords were looked at and their strengths and weaknesses tested. During this process, we kept the customer demographic and the brand integrity of the client, ensuring that we exceeded client expectations at every turn.

As a result, Attercopia identified a large number of previously unknown keywords (to YPO), opening up the possibility of consistently driving 10 times more revenue than they cost in clicks.

Results

100%

Increased Sessions

(COMPARED TO PREVIOUS PERIOD)

87.5%

Increase in New Users

(COMPARED TO PREVIOUS PERIOD)

150%

Increased Transactions

(COMPARED TO PREVIOUS PERIOD)

283%

Increase in Revenue

(COMPARED TO PREVIOUS PERIOD)