Case Study

Victor Manufacturing

Website DevelopmentDesignBrand Websites

The Challenge


Victor Manufacturing is a leading manufacturer of equipment for moving, storing, and holding hot and cold foods. Attercopia was tasked with designing and building a replacement website to help Victor Manufacturing meet its ambitious goals for the future.

The website needed to accommodate the needs of both end-user and distributor customers, providing simple navigation of large amounts of detailed, and sometimes very technical product information.

The website also needed to be optimised to attract new customers from the search engines, ultimately increasing new business enquiries.

Victor Manufacturing - Screenshot
Victor Manufacturing - Keep Hot Foods Hot and Cold Foods Cold

Our Solution


  • New website with an attractive, modern design
  • Fully responsive, providing a great experience for users of all screen sizes
  • Migration and bulk optimisation of product data from the old website and a series of product spreadsheets
  • Enhanced product search facility with more control over results for common search terms
  • Automatic product PDF generation from website content, allowing information to be downloaded, but minimising the work required to keep the large product database up-to-date

Results

Post-Launch results showed an improvement in traffic, including:

5.12%

Increase in session duration

(COMPARED TO THE SAME PERIOD PREVIOUS YEAR)


-9.69%

Bounce Rate Decreased

(COMPARED TO THE SAME PERIOD PREVIOUS YEAR)