Case Study

Web Design & Development

Victor ManufacturingDesignBrand Websites

The Challenge


Victor Manufacturing is a leading manufacturer of equipment for moving, storing, and holding hot and cold foods. Attercopia was tasked with designing and building a replacement website to help Victor Manufacturing meet its ambitious goals for the future.

The website needed to accommodate the needs of both end-user and distributor customers, providing simple navigation of large amounts of detailed, and sometimes very technical product information.

Victor Manufacturing - Screenshot
Victor Manufacturing - Keep Hot Foods Hot and Cold Foods Cold

Our Solution


  • New website with an attractive, modern design
  • Fully responsive, providing a great experience for users of all screen sizes
  • Migration and bulk optimisation of product data from the old website and a series of product spreadsheets
  • Enhanced product search facility with more control over results for common search terms
  • Automatic product PDF generation from website content, allowing information to be downloaded, but minimising the work required to keep the large product database up-to-date

Results

Post-Launch results showed an improvement in traffic, including:

5.12%

Increase in session duration

(COMPARED TO THE SAME PERIOD PREVIOUS YEAR)


-9.69%

Bounce Rate Decreased

(COMPARED TO THE SAME PERIOD PREVIOUS YEAR)