After a social media audit, Label PR identified the areas in which each platform could be improved, noting that the Instagram channel – a key player in the social media space – wasn’t being used to its full potential. Label PR proposed a six-month social media calendar which included attendance at key events such as London Fashion Week, cross-brand competitions, unique brand content and lifestyle shots.
Introducing ongoing strategies such as the ombre changeable speech bubbles, Label PR has created a haven of fashion and beauty content for the ideal target consumer across all social media channels.
Growth in Instagram
In just three months
Increase in Twitter / Facebook
Substantial increase in social engagement
Growth across both social media channels
Label PR grew Mark Hill’s Instagram channel by 551% in just three months, overtaking a key competitor in the haircare market.