Case Study

Mark Hill

Social media RelaunchSocial Media Marketing

The Challenge


In September 2015, Label PR, Attercopia’s sister company, took over the Mark Hill social media channels, including Instagram, Facebook and Twitter.

Mark Hill - Email and Social Campaigns
Mark Hill - Celebrity Affiliation - Charlotte Crosby

Our Solution


After a social media audit, Label PR identified the areas in which each platform could be improved, noting that the Instagram channel – a key player in the social media space – wasn’t being used to its full potential. Label PR proposed a six-month social media calendar which included attendance at key events such as London Fashion Week, cross-brand competitions, unique brand content and lifestyle shots.

Results

Introducing ongoing strategies such as the ombre changeable speech bubbles, Label PR has created a haven of fashion and beauty content for the ideal target consumer across all social media channels.

551%

Growth in Instagram

In just three months

20-25%

Increase in Twitter / Facebook

Substantial increase in social engagement

56%

Interaction Growth

Growth across both social media channels

Label PR grew Mark Hill’s Instagram channel by 551% in just three months, overtaking a key competitor in the haircare market.