Case Study

CAMCO Clean Energy

Website DevelopmentDesignCustom Development

The Challenge


The team at Camco Clean Energy wanted the existing website updated to incorporate some of the latest trends in web functionality and design. They were keen for a new, responsive design that really made the end user excited and intrigued. They also had a vast amount of great content from the old site, such as case studies and news, which were pushed to the sidelines on the previous site.

Our Solution


Responsive

Everything was built with the forethought that the same content would be impressive on even the most humble mobile device. Camco had an impressive image library to choose from, so we wanted to take advantage of that with big banners and a liberal dose of image-based content. The simple design of the logo also meant we could use that in really creative ways. The end result of the planning stage was a big, interactive banner on the homepage which was built from the ground up in-house to meet Camco’s exact needs. The logo was placed inside this banner content with a semi-transparent background to ensure the site had a bit of flair.

Improved Navigation

Navigation was also important, so we built in a great drop-down navigation for desktop clients, as well as an entirely different mobile-ready navigation just for handset and tablet users. This helped remove clutter and gets even the smallest screen to content quickly.

Cover Stories

When we got past the homepage design and into the inner pages of the site, we found an abundance of great editorial content in existing news and case study pages that we were keen to bring to life. We created large pre-slides on every case study page that take up almost the entire screen. The user can then click a button to scroll past the impressive imagery and titles to the great editorial content below.

Results

In the first month after launch, CAMCO experienced:

29.17%

Increase in Pageviews

(COMPARED TO PREVIOUS YEAR)

73.38%

Increase in Average Session Duration

(COMPARED TO PREVIOUS YEAR)

-21.9%

Reduction in Bounce Rate

(COMPARED TO PREVIOUS YEAR)