If your content isn’t selling or adding value to your customers’ lives, it’s not doing its job.
Our dedicated content team will revitalise your brand with engaging and SEO-friendly content, which will turn prospects into leads, leads into sales and sales into referrals.
Bring customers closer to your business with innovative and timely content that helps customers benefit from your insights, get a feel for your personality, and reinforce their brand loyalty.
Written text accounts for the majority of content online. Whether that means blog posts, case studies, long-form articles or white-papers, written content is highly sought after across many digital channels.
Whether standalone graphics, photography, videos or infographics excite your audience, our in-house digital design team will create the ideal visual assets to grab their attention.
When looking to distribute your newly crafted content, focusing your efforts on traffic channels is your best bet for the highest quality traffic.
We’ll help you to do this by analysing the behaviours of your current and desired customers and plotting distribution channels accordingly.
Below are the key channels considered when planning online content distribution.
Search delivers 50-60% of a website’s total traffic, making it a critical content distribution channel for any business.
The increased engagement from users who find companies via search engines like Google and Bing make it even clearer why this is the backbone of many a campaign.
If you want to drive quality search traffic almost instantly to newly created pages, either in lieu of, or until SEO efforts kick in, a paid search – PPC campaign could be the perfect solution.
Despite common misperceptions, email marketing isn’t all about unnecessary spam, pre-purchased mailing lists and scraped data.
A well-built mailing list containing customers and interested parties can be one of your routes to keeping people engaged with your brand, products or services until they’re ready to reconvert.
Much like email, social is an effective way of keeping in touch with your audience and increasing your brand’s authority. But cutting through the chatter is essential if your channel is to be effective, so it’s all about choosing the most appropriate social network(s) and pitching the best content for YOUR audience.
Paid display – PPC campaigns are an ideal way of putting your content in front of interested parties as they browse websites or apps. Targeting can be based either on lists built from your website visitors, or on the topics/themes of specific web pages.
Content Marketing from Attercopia Includes:
- Audience analysis and profiling
- Copy tailored to your tone of voice
- Auditing and optimisation of existing content
- Paid Campaign (PPC) build & management
- Digital design that reflects your brand
- Content Marketing strategy creation
- Data analysis and reporting