analytics data retention controls announcement

Google Analytics Announces New Data Retention Controls

In Data Protection, Digital Marketing, Digital News, e-Commerce, Google, SEO, Web Development by JP Drake

Like many people, we opened our Analytics accounts this morning and were greeted with a blue message bar advising: “We’ve recently launched new Data Retention controls that may affect your data starting May 25, 2018. …

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2017 Shopping Trends

In Campaigns, Digital Marketing, Digital News, e-Commerce by Robbie Handy

Christmas is about sharing and caring — but it’s also when our shopping habits come into sharper focus than Santa’s Satnav specs. While we tighten our belts for the rest of the year, the festive …

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What is Conversion Rate Optimisation (CRO) and why should you care?

In Conversion Rate Optimisation, Digital Marketing, e-Commerce, Web Design, Web Development by Dan Fielding

Your online marketing is going well. Your visitor stats in Google Analytics have never looked better. You’re bringing in lots of traffic (the right kind) from your SEO, PPC, email or social campaigns … … …

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How Do You Source The Right Traffic For Your Website?

In Digital Marketing, e-Commerce, Pay Per Click, SEO, Social Media by JP Drake

I’m going to be open from the off and admit this isn’t going to be the shortest answer, so get yourself a brew and settle down for a bit of a read … Before I …

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Why you need SSL certification to maintain customer trust

In Digital Marketing, e-Commerce, SEO by Kevin Fullerton

You wouldn’t hand a burglar your keys after closing your business for the evening, in the same way that you wouldn’t tell a known criminal the easiest ways to break into your house when you’re …

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12 Essential WordPress Plugins for Content Marketing

In e-Commerce, Social Media, Web Design by JP Drake

12 Essential WordPress Plugins for Content Marketing With the help of the internet, our developer and resident WordPress expert Dan, we have managed to compile a pretty comprehensive list of some of the best WordPress …

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Our Take Aways from Business Boomers: Amazon

In e-Commerce by JP Drake

Our Take Aways from Business Boomers: Amazon ‘Business Boomers: Amazon’s Retail Revolution‘ was a documentary aired in mid-2014 on BBC 2. It covered the monumental increase in Amazon’s reach, influence, sales and business operation since it’s …

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How the Buying Cycle Has Changed

In Digital Marketing, Digital News, e-Commerce by attercopia

How the Buying Cycle Has Changed The buying cycle as we know it today is considerably different to the buying cycle many businesses were used to just a few years ago. This is both due …

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User Experience Stats and Facts

In Digital News, e-Commerce, Web Design, Web Development by attercopia

User Experience Stats and Facts We’ve been making the most of our blackboard again this week and we’ve been a little bit more ambitious this time and had a go at a wall length info-graphic …

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