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In Digital Marketing, Pay Per Click, Social Media by Kevin Fullerton


The Attercopia Headlines – 1st March 2018

While you’re snowed in, catch up with another batch of the Attercopia Headlines – our weekly round-up of the best stories in digital media.

Take a look at our highlights for 01/03/18…

Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph

(Via Marketing Week)

‘The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a rapid strategic response has ensured the brand will benefit long-term from increased awareness and a boost in consumer demand…’

Read more here

AdWords Keyword Planner update appears to be rolling out in the new interface

(Via Search Engine Land)

‘The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach is immediately apparent from the start screen. Whereas the old version had multiple options and links, the new start screen condenses things down to just two options: Find New Keywords and Get Metrics and forecasts for your keywords…’

Read more here

The best digital marketing stats we’ve seen this week

(Via Econsultancy)

‘Ahead of GDPR regulations coming into force on May 25th, the7stars has revealed that 34% of Brits plan to exercise their right to be forgotten. This news comes from a survey of 1,000 Brits undertaken earlier this month…’

Read more here

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

(Via Marketing Land)

‘Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics are calculated.…’
Read more here

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