The Attercopia Headlines – 14th February 2018
There’s no greater Valentine than the Attercopia Headlines – our weekly round-up of the hottest stories in digital media.
Take a look at our highlights for 14/02/18…
Unwrapping the Secrets of SEO: The Psychology Behind Online Search and User Intent
(Via Search Metrics)
‘SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and the skill of empathy to understand the human-element of online searches…’
Is Facebook for old people? Over-55s flock in as the young leave
(Via the Guardian)
‘It’s official: Facebook is for old(er) people. Teens and young adults are ditching Mark Zuckerberg’s social network as popularity among the over-55s surges, according to a report.
‘In 2018, 2.2 million 12- to 17-year-olds and 4.5 million 18- to 24-year-olds will regularly use Facebook in the UK, 700,000 fewer than in 2017, as younger users defect to services such as Snapchat, according to eMarketer…’
Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
(Via Search Engine Land)
‘July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure…”’
Shell on overcoming the B2B challenges of GDPR
(Via Marketing Week)
‘Conversations around the EU General Data Protection Regulations (GDPR) often focus on consumer concerns and expectations but the challenges for B2B brands are equally if not more complex.
‘Encouragingly, most B2B marketers (72%) do have a good awareness of GDPR, and the majority (64%) believe their organisations are somewhat or extremely prepared for the new data laws, 6% higher than the average, according to the DMA’s latest research…’