Attercopia-Year-In-Review

In Campaigns, Content, Digital Marketing, Digital News by Kevin Fullerton

 

2017 in review: the highlights from our blog throughout the year

There’s nothing we love more than keeping you up to date with all the latest events from the world of search marketing, design and web development – and 2017 has been a bumper year for our blog.

To help you keep track of what’s happened in the industry, we’ve highlighted some of our favourite articles from this year. Take a look stay digital savvy.

Tips and advice

To kick-start the year we provided you with a four-part series of guides to help you audit your content. We started with advice on How to Profitably Position Your Business in the Digital Marketplace, before telling you How You Source the Right Traffic for Your Website.

Part three of our series discussed why Crappy Content Will Torpedo Your Bottom Line, before finishing up with a discussion of why Conversion Rate Optimisation is vital to your business.

To help you improve your site, check out the latest edition of the Attercopia Advice Corner, in which we provide you with some bite-sized nuggets of SEO knowhow.

Check back in 2018 – we’ll be giving you plenty more advice.

Our work with clients

We love nothing more than boasting about our work with clients. One of the proudest moments of our year was launching a site for Thongsbridge Tennis Club, of which our CEO Steve-Harvey Franklin is a long serving member.

We’ve also launched a number of case studies this year to show you a few of our finest moments, including our continuing work with Anglia Ruskin Distance Learning and leading brand Fragrance Direct.

News from 2017

2017 hasn’t only been a major year in current events – the world of digital has also been full of upheaval.

Google continued its push for SSL certification across all websites – make sure your site is up to scratch or risk losing business.

The difference between paid and organic search also became more important in 2017 – check out our blog on the subject to find out why.

Looking forward to 2018, we’ve given you some advice on how you can prepare yourself for general data protection regulations which come into force in May 2018 – is your company prepared?

That’s only a small number of the topics we’ve covered in 2017 – and we look forward to discussing many more next year. We’ll see you then!

5. No Doubt -Oi to the World

Oi to the world is Gwen Stefani et al’s take on The Vandals punky Christmas tune.

This lively ska-infused cover should pick you up if Aidan’s mistletoe has left you flat on the pub floor.

The dazzling video features kung fu fights, an auto rickshaw chase and sari-clad Indian dancers.

The lyrics tell the cautionary tale of a Christmas day battle between a punk and a skinhead.

And the track’s happy ending involves a life-saving turban. Of course it does — it’s Christmas after all.

 

For more Christmas content & the chance to win some prizes take a look at our 2017 Advent Calendar.

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