Responsive Website Design: 2014 Recap
According to AF-Studio.pl and Super Monitoring, mobile web adoption was growing 8x faster than web adoption did in the 1990s and early 2000s, during 2013.
Now many websites are reporting that mobile traffic is actually overtaking desktop, so we can most definitely expect mobile devices to continue dominating in 2014.
That means you need a mobile solution if you’re going to stay in business and be successful. There are essentially three options available: you can build a specific mobile website, you can build an app or you can build a responsive website. In this blog post, we are going to outline the benefits of choosing the third option, building a responsive website. So here we go:
1. Google Likes It
Back in 2012, Google strongly recommended the use of responsive web design. Indeed, it is currently considered the best practice for creating mobile optimized websites.
2. It’s One URL and One lot of Code
This makes it easy for web spiders to crawl and index your site and easy for you to maintain and update. Essentially a responsive website can be easier to manage than two separate sites or an additional app.
3. Reduced Bounce Rate and Better User Experience
These two benefits of responsive design go hand in hand. By not providing a mobile solution for users, you are giving them a poor experience of your website when they access it from those devices, This results in them immediately leaving your website to look for one more suited to their needs. This generates a high bounce rate, which search engines, Google especially, interpret as your site not being relevant to your users’ requirements. This in turn can have an effect on your positioning on search engine results pages (SERPs). As such, if have a responsive website, you are offering all your users (on mobile and desktop) a better user experience and therefore, you should see a reduced bounce rate and improvement in your search results. Win win.
4. One Website Means One SEO Campaign
This means all your online marketing efforts are having a positive impact on a single site rather than being split over two, directing all the link juice to one location and improving its rank on SERPs. You also avoid the pitfalls commonly found when running two sites: duplicate content and duplicate page titles, which can heavily penalize you in Google’s search results.
5. Long Term Maintenance
As most apps and mobile operating systems are frequently updated, meaning websites or apps running on them also need to be continually updated and maintained in order to ensure a consistently good user experience. However, a responsive website is free from these issues and can be maintained over a longer time frame as the need to update is reduced.
6. Guaranteed Return on Investment (ROI)
By offering a mobile solution to your users you will attract more business to your site. A reduced bounce rate and better user experience will keep those users on your site longer and a better position in SERPs will make your content found online more easily. You will also be able to better to complete with your rivals by having a responsive website. All these benefits of a responsive design serve to ultimately increase your return on investment.
7. Staying in Business
Finally, by generating more business and improving your return on investment, a responsive website will be key to your company staying in business long term. And as mobile usage continues to grow over 2014, this has never been more true.
So what are you waiting for? Get in touch and get started on your responsive website.