Top Ten Weekly Digest 24th January
Latest digital news
The latest edition of the Cloudspotting Weekly Digest is here and to cheer everyone up after “Blue Monday” (supposedly the most depressing day of the year) we’ve even managed to include a little fun in today’s edition, as well as all your usual digital marketing news, tips and advice. So chin up.
6 WAYS TO USE GOOGLE HANGOUTS.
We enjoy setting a task or two for you in the Weekly Digests and in recent weeks we’ve been asking (telling) you to set up a Google Plus page for your business. If that was the first task (we haven’t been counting) then this is the second, get started using Google Hangouts. Hangouts are a great way to connect with your audience and you can have a lot of fun doing it…
TIME FOR AN ADWORDS CLEAN UP AND CLEAR OUT.
Altering your AdWords account can be a rather daunting prospect so to make it that bit easier, we’re sharing this five tip checklist from Econsultancy to guide you through the process. After all, the best AdWords campaigns are those that are constantly tried, tested and tweaked to produce the best return on investment (ROI).
DESKTOP TO BE LEFT BEHIND BY JULY 2014.
“If the growth of mobile and tablet traffic share continues at its current rate, the experts at Intelligent Positioning are predicting it will finally overtake desktop by July 2014”. So, once more we’re asking you, are you prepared for doing business via mobile and tablets? Do you need an app or a responsive website? If so, you know what to do: firstname.lastname@example.org
A MOBILE FRIENDLY BUSINESS IS KEY…
…to good customer service and of course there’s the prediction mentioned above, so why are 80% of UK companies still ignoring the mobile revolution? (EPiServer). Don’t be one of the 80%.
FACEBOOK’S BEEN TWEAKING THE NEWS FEED ALGORITHM AGAIN.
This time it is text based updates that come under attack with priority now being given to content that shares links and images instead. This means marketers have one more thing to add to the January to do list: re-think your Facebook content marketing strategy.
SPEAKING OF FACEBOOK, WHO HANDLES YOUR SOCIAL MEDIA MARKETING?
Apparently this important channel is handled by “someone in marketing” in 51.39% of organisations or “someone in the public relations department” in 17.59% of organisations. But shouldn’t social media be the bridge between all business activities and instead be helping to shake off the legacy of siloed departments? How do you run your social media, from one department or across the company?
THE SLIPPERY SLOPE OF GUEST BLOGGING.
Guest blogging used to be a perfectly legitimate way for sites to increase their reach and authority, but this week Google’s Matt Cutts called time on it. The search giant has been seeing more and more examples of guest blogging that violates their guidelines so from now on scepticism and caution is recommended where guest blogging is concerned, to avoid that slippery slope.
EXPEDIA HIT BY NEGATIVE SEO TACTICS.
Expedia’s website reportedly lost 25% of its visibility in Google Search earlier this month as Google clamped down on its efforts to boost traffic via a paid link scheme. There are three theories about who is responsible for this out-dated SEO tactic and perhaps the most worrying one is that Expedia fell victim to sabotage by a competitor, a tactic known as negative SEO.
UK LEADS WORLD’S ECOMMERCE EXPORTS.
“The UK’s online retail economy has generated an estimated trade surplus of £720m in 2013 – by far the largest in the world, thanks to global success stories in the fashion sector such as Asos, Net-a-Porter and Farfetch”. Now there’s something to be proud of, and make the most of!
A LITTLE BIT OF FUN…
Monday this week was supposedly the most depressing day of the year, so to keep those chins up here’s a little programming and web development fun. Yes you read that correcting, web development can be fun even for the un-seasoned web user, if you know where to look that is…